Squadron’s new magazine concept
One of my favorite online retails is Squadron. They're based just a few hours away from me, so shipping is always quick. Prices and selection are usually pretty decent, and their site is a solid ecommerce experience.... something this industry doesn't often get right. So I like to support them when I can. They recently announced they were moving their monthly mailing to a paid model rather than a freebie. On the surface, I think this is a great idea that I wholeheartedly support. To be honest, for 20+ years, I've never gotten much value out of the magazine/flyer they send out. Simply put, it's a long, uninteresting text list of kits and prices sprinkled with a few pictures of a random kit on that page. This is a product of a far gone era where we needed price lists pre-Internet. These days, however, that format is utterly pointless. I want [...]